Sugar Vibes Donut Co.

This personal project was created as a design experiment to demonstrate how I can elevate an existing brand by reimagining its visual identity. I chose Sugar Vibes Donut Company, a beloved local business from my hometown of Lebanon, Oregon. Through this project, I aimed to show my community how thoughtful design can amplify a brand’s personality. I developed new brand assets—including playful sticker designs and a refreshed logo—to capture a more inviting, fun, and engaging vibe that donut lovers can instantly connect with.