Muchacho Branding

Muchacho is a well-known café based in Dallas, TX, with additional locations across the U.S. I created this personal project as a way to explore and reinterpret their brand identity through my own visual style, while staying true to their core personality. Muchacho’s branding speaks to a younger, social audience that values fun, good vibes, and a strong sense of community. Their retro aesthetic resonates strongly with Gen Z, tapping into the recent revival of nostalgic design trends. I leaned into that visual language to amplify their style even further, creating a direction that’s both bold and authentic to who they are.